GREEN TRANSFORMATIONAL LEADERSHIP AS A CATALYST FOR GREEN HRM IN EMERGING HOSPITALITY MARKETS: EVIDENCE FROM KANO, NIGERIA
DOI:
https://doi.org/10.35631/JTHEM.1143032Keywords:
Green Transformational Leadership, Green HRM, Kano Hotels, Sustainability in Hospitality, Employee Green BehaviourAbstract
This study examines how green transformational leadership (GTL) influences environmental performance in the hospitality sector through the adoption of green human resource management (GHRM) practices. Drawing on transformational leadership theory, the Ability–Motivation–Opportunity (AMO) framework, and the Natural Resource-Based View (NRBV), the study investigates the mechanisms through which leadership-driven environmental values translate into organizational sustainability practices. Specifically, the research examines whether GHRM mediates the relationship between GTL and environmental performance and whether GTL strengthens the effect of GHRM on environmental outcomes. Data were collected through a survey of over 300 employees from registered hotels in Kano State, Nigeria. The study employs Partial Least Squares Structural Equation Modelling (PLS-SEM) to test the proposed structural relationships. The findings indicate that GHRM practices significantly improve environmental performance in hotels, and that GHRM partially mediates the relationship between GTL and environmental outcomes. The results also suggest that green transformational leadership strengthens the positive relationship between GHRM and environmental performance. This study contributes to sustainability research in emerging hospitality markets by providing empirical evidence from Sub-Saharan Africa and highlighting the strategic role of leadership-driven HR practices in improving environmental performance. The findings provide evidence-based recommendations for hotel managers and policymakers seeking to promote sustainable hospitality practices.
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