Vol. 5 No. 17 (2023): Volume_5 Issues_17 [September, 2023]

Articles

• PERCEIVED RISK AND MOBILE SHOPPING: DO THEY MATTER?

  Sok Bee- Tang, Ahmad Zainal Abidin Abd Razak

  18-32

  • Abstract View 35
  • PDF 37

• IMPAK PANDEMIK COVID-19 KEPADA GOLONGAN WANITA BEKERJAYA: SATU SOROTAN RINGKAS

  Nang Naemah Nik Dahalan, Izzah Nur Aida Zur Raffar, Mariam Farhana Md Nasir, Hamidah Jalani, Nor Adina Abdul Kadir, Sarah Dina Mohd Adnan

  01-09

  • Abstract View 32
  • PDF 42

• IMPULSE BUYING BEHAVIOR IN HIGHER EDUCATION: UNRAVELING THE INFLUENCE OF SITUATIONAL FACTORS

  Sarah Sabir Ahmad, Azfahanee Zakaria, Tanty Husin

  61-70

  • Abstract View 236
  • PDF 142

• BRAND SIWTCHING INTENTION AMONG MALAYSIAN SMARTPHONE USERS: A PUSH-PULL-MOORING PERSPECTIVE

  Xi-Min Koo, Ahmad Zainal Abidin Abd Razak

  33-46

  • Abstract View 83
  • PDF 38

• THE CONCEPTUALISATION OF HALAL CERTIFICATION ADOPTION MODEL AMONG SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) IN MALAYSIA

  Ismalaili Ismail, Nik Azlina Nik Abdullah, Ima Ilyani Ibrahim, Nurul Farihin Mhd Nasir, Ahmad Nizan Mat Noor, Nik Ab Halim Nik Abdullah

  10-17

  • Abstract View 59
  • PDF 55

• RESEARCH ON THE EVALUATION SYSTEM OF FINANCE AND TAXATION DIGITALIZATION TALENT TRAINING

  Wu Shuangshuang, Mohd Nor Hakimin Yusoff

  71-78

  • Abstract View 31
  • PDF 21

• A SYSTEMATIC REVIEW OF ORGANIZATIONAL DYNAMICS IMPACT ON INNOVATIVE BEHAVIOR AMONG R&D PERSONNEL FOR HIGH-TECH ENTERPRISE

  Fan Ximeng, Lee Khiam Jin

  47-60

  • Abstract View 41
  • PDF 28