DETERMINANTS OF THEORY OF PLANNED BEHAVIOUR (TPB) MODEL IN MEASURING SUSTAINABLE BEHAVIOUR AMONG STUDENTS OF PUBLIC UNIVERSITIES IN MALAYSIA

Authors

  • Norhasliza Hassan Universiti Utara Malaysia (UUM)
  • Siti Norezam Othma Universiti Utara Malaysia (UUM)
  • Noorulsadiqin Azbiya Yaacob Universiti Utara Malaysia (UUM)

Keywords:

Theory of Planned Behaviour (TPB), Subjective Norm, Perceived Behaviour Control, Sustainable Behaviour, Student

Abstract

:The purpose of the study was to examine the factors that influencing sustainable behaviour among students in public universities in Malaysia. Theory of Planned Behaviour (TPB), as a supportive framework is used to measure the influence of the students’ experience towards determinant of sustainable behaviour. This study was conducted at the University Utara Malaysia (UUM) among students. The stratified random sampling method was used in sample selection for this study. Survey data collected from 100 respondents were examined using Statistical Package for the Social Sciences Version 22 (SPSS 22.0). The cross sectional data were collected through a survey and the data analysed by means of factor analysis, correlation and multiple regression analysis. The findings indicate that subjective norm and perceived behaviour control were significantly direct determinant of sustainable behaviour.

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Published

2018-03-31

How to Cite

Norhasliza Hassan, Siti Norezam Othma, & Noorulsadiqin Azbiya Yaacob. (2018). DETERMINANTS OF THEORY OF PLANNED BEHAVIOUR (TPB) MODEL IN MEASURING SUSTAINABLE BEHAVIOUR AMONG STUDENTS OF PUBLIC UNIVERSITIES IN MALAYSIA. JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM), 3(7), 01–12. Retrieved from https://gaexcellence.com/jistm/article/view/1029

Issue

Vol. 3 No. 7 (2018): Volume_ 3 Issues_ 7 [March, 2018]

Section

Articles