AN ANALYSIS OF THEORY OF PLANNED BEHAVIOUR - UNDERSTANDING SENIOR CITIZEN BEHAVIOURAL INTENTION (BI) TO USE RAPIDKL TOUCH N GO AT KLANG VALLEY, MALAYSIA

Abstract

The evolution of new technology in Malaysia has promoted the transformation of Malaysian lifestyle. The presence of this environment has serious implication for Malaysians and should be adopted as soon as possible since it is progressively growing. As for Generation X and Y, the acceptance and usage of new technology may not have any aggravation. However, Senior Citizens may experience complications in the acceptance and usage of new technology. The purpose of this research is to understand the reasons of behavioral intention to use RapidKL Touch N Go for bus services among the Senior Citizens. Qualitative research had been applied and mainly engaged with two approaches; 1) in-depth interviews and 2) observations. A total of seven informants were involved in this research