ONLINE TRUST DEVELOPMENT IN ONLINE SHOPPING

Abstract

Emerging technologies have helped everyone get through their daily tasks and become easier. however, it is still a concern for many people to use technology because they do not know how to trust someone in helping to solve something. In many previous types of research, the focus has been found in the relationship between consumer trust and its antecedents. This article examines the factor that can develop trust among consumers in online shopping. There are 6 factors that are used to test online trust development: reputation, risk, website quality, service quality, business size, and the reference group. The methodology for the study is quantitative and the questionnaire will be distributed through an online survey in line with the ongoing research related to the online. This will be more targeted to online users especially the younger generation who are more likely to use technology.