THE CONCEPTUAL MODEL OF AN APPLICATION TO INCREASE PUBLIC AWARENESS ON ANTIBIOTIC RESISTANCE

Abstract

The emergence of antibiotics resistance has been one of the global health concerns. Hence, this paper analyzed the users' requirements to design a conceptual model of an application that can increase public awareness of the antibiotic resistance issue. The study involves 123 participants, in which they completed an online-based questionnaire to address the study's objectives. Two contributing factors associated with antibiotic resistance via common public malpractices are identified, including taking antibiotics for common viral diseases and not finishing antibiotics treatment. Hence, the conceptual model's design considers the need to educate users with correct information, engage users, and integrate elements that allow for voluntary behavior changes. For that reason, the gamification technique is incorporated into the design of the conceptual awareness model.