USER PERCEPTION USABILITY OF THE MALAYSIAN MOBILE TRIP PLANNER PLATFORM: A REVIEW STUDY

Abstract

Tourism is important due to its benefits and role as a commercial activity that creates demand and growth in many industries. Tourism is vital not only in increasing economic activities but also in generating additional employment and revenue. Malaysia has increased its efforts in diversifying the economy and decreasing its dependence on exports by promoting increased tourism in the country. For this reason, the use of information technology in tourism has increased. Hence, mobile applications and applet tools play an important role among Internet users. This research reviews 24 standardised usability questionnaires in the literature for choosing the appropriate usability instrument. Then, this study investigated the usability measurement scales of the well-known mobile application, Malaysia Trip Planner, on the basis of Nielsen’s usability principles. Therefore, this study could provide future research directions and recommendations on improving the attributes of such applications