RESIDENT’S ASSOCIATION INITIATIVES IN IMPROVING THE DELIVERY OF INFORMATION TO THE GUARDED NEIGHBOURHOOD COMMUNITY

Abstract

The delivery of information or news in a community is very much emphasized so that all announcements related to the community and neighbourhood can be delivered clearly, truthfully and quickly. The selection of delivery system indicators also depends on the level of acceptance of the community in a neighbourhood. This means, sometimes residents ’associations need to think the way of a presentation that can attract the community to read it and take proactive steps so that the community does not drop out of knowing authentic information. The methodology of this paper used in depth interviews with 11 resident’ associations in Johor Bahru. This aims to get information more clearly on how the residents' association conveys all forms of neighbourhood information to the community in it. The findings of the study founded that the popular method used by residents' associations is through the WhatsApp medium and also through the sending of leaflets or memos to the community. This communication medium is very popular because it is faster, easier and cost effective. Overall, the writing of this paper showed the importance of the actions and initiatives of residents' associations as the party that governs the guarded neighbourhood in ensuring that the community receives information from legitimate elements and at the same time can strengthen friendship when all communities are involved in each program that has been planned.