NEED ANALYSIS FOR THE DEVELOPMENT OF A UIS MOBILE VIRTUAL TOUR

Abstract

While physical accessibility, ease of access for potential students to explore the campus of University Islam Selangor (UIS) has been constrained, especially for those from other states. This research aims to identify user needs in developing a UIS Mobile Virtual Tour Application. Using a quantitative approach with a model of Unified Theory of Acceptance and Use of Technology (UTAUT), a needs analysis survey of 184 respondents, consisting of students, parents, and members of the community, was conducted. SPSS analysis of data showed that performance expectancy received the highest agreement with a percentage of 70.7-74.5% agreeing with a high degree of intensity on being able to access university information effectively, as well as improve their exploration experience. Effort expectancy also showed positive agreement with 47.3-54.3% of strong agreement, showing that users felt it was easy to use as well as intuitive. While the influence of social support showed moderate agreement with 40.8-57.6% of high agreement, and facilitating conditions also showed moderate agreement with 33.7-53.3% of high agreement, showing that users value individual perceptions of use as more important than support from their company in influencing their adoption of technology. These findings suggest that utility, interaction, and individual perceptions of use are basic necessities in determining users in accepting technology in mobile VR technology in campuses of higher institutions in Malaysia.