MOBILE AND DIGITAL BANKING ADOPTION, TECHNOLOGY INTEGRATION, AND PROJECT MANAGEMENT EFFICIENCY: A BIBLIOMETRIC ANALYSIS
DOI:
https://doi.org/10.35631/JISTM.1143012Keywords:
Mobile Banking, Digital Banking, Technology Integration, Project Management Efficiency, Bibliometric AnalysisAbstract
This study is a bibliometric analysis of research on the adoption of mobile and digital banking, integration of technology, and project management efficiency in the world. The purpose of the study is to analyze the intellectual structure, thematic development, and the trends of research in the field of digital banking transformation from 2015 to 2025. The bibliometric data was retrieved from Scopus database and was analysed in Biblioshiny and VOSviewer for citations network, keywords co-occurrence, thematic clusters and co-authorship analysis. The findings indicate that there is a remarkable rise in the number of scholarly publications, notably following 2021, which underscores the strategic significance of fintech innovation, digital transformation, and sustainable financial systems. Based on the thematic analysis, digital transformation, financial technology, sustainability, and organizational performance are key research themes and project management perspectives are relatively less studied. They also show that collaboration networks are disjointed, and digital banking research is increasingly incorporating environmental, social and governance (ESG) principles. The study adds to the academic knowledge on digital banking transformation by determining influential authors, emerging topics and research gaps. In practical terms, the results offer policy makers, financial institutions and practitioners’ key insights into the effective use of digital governance and technology and sustainable financial innovations.
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