DETERMINANTS OF E-LEARNING ACCEPTANCE AMONG AGRICULTURAL EXTENSION AGENTS IN MALAYSIA: A CONCEPTUAL FRAMEWORK

Abstract

The objective of this paper is to develop a framework on e-learning acceptance among agricultural extension agents in Malaysian agricultural sector. E-learning is viewed as a solution in response to the increasing need for learning and training. This paper will review past literatures for the relevant factors that influence behavioral intention for e-learning acceptance as well as the relevant behavioral theories that provide the foundation for developing research framework to illustrate the relationship between the factors and behavioral intention for elearning acceptance. The outcome of this research is the proposed framework that demonstrates the relationship between the factors and behavioral intention for e-learning acceptance. Understanding the determinants of e-learning acceptance will lead to the development of more effective and meaningful e-learning services. The research outcome will help to increase the interest to use e-learning, improve the policies and infrastructure, widen the availability and increase user engagement. Investigating the ability of the behavioral theory in predicting elearning acceptance in agricultural setting will be useful for comparison in the future studies in different settings