SAAS CLOUD COMPUTING AS A MEANS OF GREEN IT ACCEPTANCE MODEL: A THEORY OF PLANNED BEHAVIOR MODEL AT MALAYSIAN PUBLIC UNIVERSITIES’ CONTEXT

Abstract

In recent decades, the technology has moved in a rapid pace to meet the growing demand for performance, reliable resources, increased revenue, and to facilitate the life. However, many negative aspects of technology remained unveiled. Cloud Computing (CC) with its Service Model SaaS (Software as a Service) emerged to overcome and eliminate the negative issues of IT. This trend is regarded as a Green Practice in which Green IT concept aims to accomplish. However, studying the Cloud Computing and Green IT jointly in a single study is overlooked in the academia especially with micro-level and in Higher Education sector in developing countries. Therefore, this study aims to fill this gap and further investigate and empirically test the factors influencing the adopting and acceptance based on the perception of individuals. Results revealed that attitude and perceived behaviour control are significant predictors of behaviour intention, while subjective norms is not. Further, behaviour intention emerged to be a strong predictor of Accepting and Using SaaS Cloud Computing services as a means of Green IT. Also, theory of planned behaviour (TPB) found to be an appropriate theory in this area of research. Limitations reside in conducting crosssectional survey and using only students and lecturers as respondents. Future directions is recommended in using the model in different contexts with focus on Cloud and Green Computing adoption. Besides, extending the model is highly recommended and using advanced analysis such as Multi-group analysis and Importance-Performance MAP analysis