ATTITUDE’S MEDIATING EFFECT ON INTENTION TO USE SAAS CLOUD COMPUTING SERVICES AS A MEANS OF GREEN IT: MALAYSIAN UNIVERSITY SETTING

Abstract

Since the beginning of the 21st century, technology development increased rapidly and the need for more powerful hardware is becoming a must. Nonetheless, many side effects emerged that affected human’s life and environment. Therefore , Cloud Computing with its service model Software as a Service (SaaS) surfaced to cope with the fast growing demand for high processing with minimum loss of time, money, and manpower. This concept aligns with the Green IT concept in meeting the demand and safeguard the environment. These two concepts, however, got less scholarly attention and empirical investigation at developing countries, Higher education sector, besides the attitude’s mediating effect towards intention to use innovative technology of Saa S services. Hence, the objective is to fill this gap empirically and focus on the attitude’s mediating effect to use SaaS CC services from the individuals’ perception. Results revealed the strongest attitude’s effect towards intention, followed by Perceive d Behaviour Control, while Subjective Norms show no significance. However, subjective norm exerts significant role with attitude. Besides, attitude revealed to be a full mediator towards intention. Besides, intention revealed to a strong driver on Acceptin g and Using SaaS Cloud Computing as a means of Green IT. Limitation found in conducting cross sectional survey, and employing students and lecturers as respondents. Future studies are invited to extend the suggested framework and test the mediating role of attitude in different contexts. Findings give more insights of attitude’s mediating role and the significant effect of subjective norms on attitude to adopt or use SaaS Cloud Computing services.