THE USE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN FINANCIAL SECTOR. A DECISION-MAKING FRAMEWORK

Authors

DOI:

https://doi.org/10.35631/JISTM.1143002

Keywords:

Artificial Intelligence, Financial Management, Machine Learning, Selection Framework, Task Automation

Abstract

This study provides an overall review on current state of Artificial Intelligence (AI) and Machine Learning (ML) adoption in financial sector as well as explores a framework for identification of potential tasks for automation using AI and ML. The study utilizes a qualitative research methodology grounded in Dynamic Capabilities Theory. The research examines existing processes automated in financial institutions. The overall approach comprised review of existing literature, obtaining primary data through semi-structured interviews and performing thematic analysis. Analysis of data identified that AI & ML models are used for predictive analytics, fraud detection, credit risk assessment, investment portfolio, auditing, compliance monitoring, and customer services across the financial sector. Common criteria for selecting tasks were identified during primary data collection are also explored in this study. The study also discusses concerns shared by participants while they are selecting processes for automation. The research work also assisted in development of a framework to support the process for tasks automation for AI/ML.

Downloads

Download data is not yet available.

References

Abbas, A. (2024). The Role of AI in Disrupting Traditional Banking and Financial Services: Harnessing Data Analytics and Machine Learning for Competitive Advantage.

Abhishek, M., Jianming, Y., & Xiaohui, T. (2021, May ,). Regulatory Challenges and Mitigation for Account Services Offered by FinTech

Aldoseri, A., Al-Khalifa, K. N., & Hamouda, A. M. (2023). Re-Thinking Data Strategy and Integration for Artificial Intelligence: Concepts, Opportunities, and Challenges. Applied Sciences, 13(12), 7082. https://doi.org/10.3390/app13127082

Amato, A., Joerg, R. O., & Machado, M. R. (2024). How can artificial intelligence help customer intelligence for credit portfolio management? A systematic literature review. International Journal of Information Management Data Insights, 4(2), 100234. https://doi.org/https://doi.org/10.1016/j.jjimei.2024.100234

Bai, X., Zhuang, S., Xie, H., & Guo, L. (2024). Leveraging Generative Artificial Intelligence for Financial Market Trading Data Management and Prediction. MDPI AG.

Bitetto, A., Cerchiello, P., Filomeni, S., Tanda, A., & Barbara, T. (2023). Machine learning and credit risk: Empirical evidence from small- and mid-sized businesses. Socio-Economic Planning Sciences, 90, 101746. https://doi.org/https://doi.org/10.1016/j.seps.2023.101746

Bradley, L, Mackenzie, B., & Stockle, S. (2024). AI in financial reporting and audit: Navigating the new era. KPMG International, 1--28.

Butterfield, C. (2020). We can use machine learning to determine which financial ratios are best for investors. https://doi.org/https://digitalcommons.usu.edu/gradreports/1462/

Chakri, P., Pratap, S., Lakshay, Kumar, S., & Gouda. (2023). An exploratory data analysis approach for analyzing financial accounting data using machine learning. Decision Analytics Journal, 7, 100212. https://doi.org/https://doi.org/10.1016/j.dajour.2023.100212

Dawadi, S. (2020). Thematic Analysis Approach: A Step by Step Guide for ELT Research Practitioners. Journal of NELTA, 1, 71. https://doi.org/10.3126/nelta.v25i1-2.49731

Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T.,…Williams, M. D. (2019). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2019.08.002

Gallego-Gomez, Cristina, D.-P.-H., & Carmen. (2020). Artificial Intelligence as an Enabling Tool for the Development of Dynamic Capabilities in the Banking Industry. International Journal of Enterprise Information Systems, 16(3), 14. https://doi.org/https://doi.org/10.4018/IJEIS.2020070102

Gao, R., Zeqi, Z., Zhenning, S., Dan, X., Weijuan, Z., & Dewei, Z. (2021, 10). A review of natural language processing for financial technology

George, A. S. (2023). Securing the Future of Finance: How AI, Blockchain, and Machine Learning Safeguard Emerging Neobank Technology Against Evolving Cyber Threats. 01, 54-66. https://doi.org/10.5281/zenodo.10001735

Grace, K., Salvatier, J., Dafoe, A., Zhang, B., & Evans, O. (2018). Viewpoint: When Will AI Exceed Human Performance? Evidence from AI Experts. Journal of Artificial Intelligence Research, 62, 729-754. https://doi.org/10.1613/jair.1.11222

Heo, W., Lee, J. M., Park, N., & John, E. G. (2020). Using Artificial Neural Network techniques to improve the description and prediction of household financial ratios. Journal of Behavioral and Experimental Finance, 25, 100273. https://doi.org/https://doi.org/10.1016/j.jbef.2020.100273

Lokanan, M., & Sharma, S. (2025). Reprint of: The use of machine learning algorithms to predict financial statement fraud. The British Accounting Review, 57(1), 101560. https://doi.org/https://doi.org/10.1016/j.bar.2025.101560

Miracle, Agboola, Adeyemi, S., & Odunayo, S. (2024). The Impact of Machine Learning on Credit Risk Modelling.

Murugan, M. S., & T, S. K. (2023). Large-scale data-driven financial risk management & analysis using machine learning strategies. Measurement: Sensors, 27, 100756. https://doi.org/https://doi.org/10.1016/j.measen.2023.100756

Müller, V. C. (2016). Fundamental Issues of Artificial Intelligence. Springer International Publishing. https://doi.org/10.1007/978-3-319-26485-1

Nandi, B., Jana, S., & Das, K. P. (2023). Machine learning-based approaches for financial market prediction: A comprehensive review. Journal of AppliedMath, 1(2.1), 134. https://doi.org/10.59400/jam.v1i2.134

Olaolu, A., Akindamola, A., & Lawrence, O. (2021). Natural Language Processing Techniques Automating Financial Reporting to Reduce Costs and Improve Regulatory Compliance. International Journal of Multidisciplinary Research and Growth Evaluation, 2, 1035-1050. https://doi.org/10.54660/.IJMRGE.2021.2.4.1035-1050

Oliveira, A. V. D., Dazzi, M. C. S., Fernandes, A. M. D. R., Dazzi, R. L. S., Ferreira, P., & Leithardt, V. R. Q. (2022). Decision Support Using Machine Learning Indication for Financial Investment. Future Internet, 14(11), 304. https://doi.org/10.3390/fi14110304

Oztas, B., Cetinkaya, D., Adedoyin, F., Budka, M., Aksu, G., & Huseyin, D. (2024). Transaction monitoring in anti-money laundering: A qualitative analysis and points of view from industry. Future Generation Computer Systems, 159, 161-171. https://doi.org/https://doi.org/10.1016/j.future.2024.05.027

Pattnaik, D., Ray, S., & Raman, R. (2024). Applications of artificial intelligence and machine learning in the financial services industry: A bibliometric review. Heliyon, 10(1), e23492. https://doi.org/10.1016/j.heliyon.2023.e23492

Perifanis, N.-A., & Kitsios, F. (2023). Investigating the Influence of Artificial Intelligence on Business Value in the Digital Era of Strategy: A Literature Review. Information, 14(2), 85. https://doi.org/10.3390/info14020085

Polireddi, N. S. A. (2024). An effective role of artificial intelligence and machine learning in banking sector. Measurement: Sensors, 33. https://doi.org/10.1016/j.measen.2024.101135

Priya, B., & Sharma, V. (2023). Exploring users' adoption intentions of intelligent virtual assistants in financial services: An anthropomorphic perspectives and socio-psychological perspectives. Computers in Human Behavior, 148, 107912. https://doi.org/https://doi.org/10.1016/j.chb.2023.107912

Ravi, V., & Kamaruddin, S. (2017). Big Data Analytics Enabled Smart Financial Services: Opportunities and Challenges. In Lecture Notes in Computer Science (pp. 15-39). Springer International Publishing. https://doi.org/10.1007/978-3-319-72413-3_2

Rowena, R. (2020). Legal and human rights issues of AI: Gaps, challenges and vulnerabilities. Journal of Responsible Technology, 4, 100005. https://doi.org/https://doi.org/10.1016/j.jrt.2020.100005

Sarker, I. H. (2021). Machine Learning: Algorithms, Real-World Applications and Research Directions. SN Computer Science, 2(3). https://doi.org/10.1007/s42979-021-00592-x

Sen, J., Sen, R., & Dutta, A. (2021). Introductory Chapter: Machine Learning in Finance-Emerging Trends and Challenges. In Artificial Intelligence. IntechOpen. https://doi.org/10.5772/intechopen.101120

Simhadri, N., & Polireddi, A. (2024). An effective role of artificial intelligence and machine learning in banking sector. Measurement: Sensors, 33. https://doi.org/10.1016/j.measen.2024.101135

Singh, Chetanpal, Rahul, T., Rashikala, W., & Vimal, P. (2023). Machine learning practices in accounting and auditing. International Journal of Science and Research Archive, 10, 131-162. https://doi.org/10.30574/ijsra.2023.10.1.0720

Singh, P. (2023). Systematic review of data-centric approaches in artificial intelligence and machine learning. Data Science and Management, 6(3), 144-157. https://doi.org/https://doi.org/10.1016/j.dsm.2023.06.001

Taye, M. M. (2023). Understanding of Machine Learning with Deep Learning: Architectures, Workflow, Applications and Future Directions. Computers, 12(5), 91. https://doi.org/10.3390/computers12050091

Tsai, P.-F., Gao, C.-H., & Yuan, S.-M. (2023). Stock Selection Using Machine Learning Based on Financial Ratios. Mathematics, 11(23), 4758. https://doi.org/10.3390/math11234758

Wang, C., Sen, M. R., Yao, B., Certik, M., & Randrianarivony, K. A. (2021). Harnessing Machine Learning Emerging Technology in Financial Investment Industry: Machine Learning Credit Rating Model Implementation. Journal of Financial Risk Management, 10(03), 317-341. https://doi.org/10.4236/jfrm.2021.103019

Xu, Y., Shieh, C.-H., Esch, P. v., & Ling, I. L. (2020). AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention. Australasian Marketing Journal, 28(4), 189-199. https://doi.org/10.1016/j.ausmj.2020.03.005

Yogesh, K. D., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T.,…Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 101994. https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2019.08.002

Zhao, C., Yuan, X., Long, J., Jin, L., & Guan, B. (2023). Financial indicators analysis using machine learning: Evidence from Chinese stock market. Finance Research Letters, 58, 104590. https://doi.org/https://doi.org/10.1016/j.frl.2023.104590

Zhong, Y., & Wu, X. (2020). Effects of cost-benefit analysis under back propagation neural network on financial benefit evaluation of investment projects. PLOS ONE, 15(3), e0229739. https://doi.org/10.1371/journal.pone.0229739

Downloads

Published

2026-06-07

How to Cite

Asif, S., & Saad, S. (2026). THE USE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN FINANCIAL SECTOR. A DECISION-MAKING FRAMEWORK. JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM), 11(43), 25–43. https://doi.org/10.35631/JISTM.1143002