Vol. 4 No. 15 (2019): Volume_ 4 Issues_ 15 [June, 2019]

Articles

• ANALISIS CORAK PEMBELIAN CENDERAMATA DI KALANGAN PELANCONG ANTARABANGSA DI SABAH

  Jim Jipun

  • Abstract View 126
  • PDF 108

• PERANAN SEKTOR AWAM DALAM PEMBANGUNAN PELANCONGAN: KAJIAN DI PULAU PELANCONGAN DI MALAYSIA

  Khofizhoah Mohd Karim, Mohd Fo’ad Sakdan

  • Abstract View 144
  • PDF 28

• EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA

  Sharifah Faridah Syed Ali, Yuhanis Abdul Aziz, Raja Nerina Raja Yusuf, Ng Siew Imm

  • Abstract View 116
  • PDF 90

• INITIATION TOWARDS WEB-BASED MUSEUM EXHIBITS IN MUZIUM KEDAH

  Asmidah Alwi, Aeni Zuhana Saidin

  • Abstract View 35
  • PDF 20

• CONSUMERS’ WILLINGNESS TO PAY (WTP) OF SPECIAL TAX FOR NON-GREEN VEHICLES TOWARDS ENVIRONMENTAL PERFORMANCE IN MALAYSIA

  Sharul Shahida Shakrein Safian, Hanny Zurina Hamzah

  • Abstract View 34
  • PDF 25

• KEMAHIRAN INFORMAL KOMUNITI ORANG ASLI SUKU KAUM JAKUN DALAM BIDANG PELANCONGAN

  Rohayu Roddin, Yusmarwati Yusof, Marina Ibrahim Mukhtar, Syamnor Syaza Dania Badrol Hisham

  • Abstract View 55
  • PDF 73