Vol. 6 No. 21 (2024): Volume: 6 Issues: 21 [September, 2024]

Articles

• PENERBITAN DOKUMENTARI DRAMA (DOKUDRAMA): CABARAN PENERBITAN ‘TAYANG SEMULA’ DI MEDIA SOSIAL DIGITAL. KAJIAN NARATIF LITERATUR

  Mohamad Yusob Ismail, Afeez Nawfal Mohd Isa, Ramlan Jantan, Khairol Ezedy Abdul Rahman

  • Abstract View 64
  • pdf 55

• EXPLORING THE ADOPTION OF HALAL SUPPLY CHAIN PRACTICES BY HALAL-CERTIFIED FOOD AND BEVERAGES MANUFACTURERS IN MALAYSIA

  Musdiana Mohamad Salleh, Etty Harniza Harun

  • Abstract View 227
  • pdf 62

• RECONSTRUCTING STUDENT EXPERIENCES TO INCREASE ENTREPRENEURIAL INTEREST IN HIGHER EDUCATION

  Rika Verawati, Mohd. Rafi Yaacob

  • Abstract View 55
  • pdf 59

• KESAN PEMBUDAYAAN WAKAF TERHADAP PEMBANGUNAN DANA KEWANGAN DI INSTITUSI PENGAJIAN TINGGI (IPT)

  Mohd Shahid Azim Mohd Saufi, Muhammad Zarunnaim Haji Wahab, Wan Mohd Amjad Wan Halim, Muhammad Hafis Mohd Hussain

  • Abstract View 216
  • pdf 97

• FACTORS INFLUENCING LOYALTY TO TAOBAO MARKETPLACE FROM THE PERSPECTIVE OF CUSTOMERS FROM JIANGXI, CHINA

  Xu Ling Na, Sujatha Balakrishna, Nur Hafizah Zainal, Nor Nazeranah Omar Din

  • Abstract View 70
  • pdf 77

• SELLER PERSPECTIVE ON AGROBAZAAR ONLINE PLATFORM: SALES AND PURCHASE FEATURES

  Kamaruddin Radzuan, Mazri Yaakob, Faisal Zulhumadi, Mohd Kamarul Irwan Abdul Rahim

  • Abstract View 54
  • pdf 40

• WORD-OF-MOUTH: THE KEY DRIVER BEHIND GEN Y’S BUYING TRENDS

  Ima Ilyani Ibrahim, Nurwahida Fuad, Noor Amirah Kamaruddin

  • Abstract View 93
  • pdf 53

• HALAL RESTAURANTS AND PORK FREE CONCEPT AWARENESS AMONG YOUNG MUSLIMS IN KOTA KINABALU, SABAH

  Faridah Mohd Shah, Mimi Zarina Bakri

  • Abstract View 96
  • pdf 84

• DEVELOPMENT OF HIGHER EDUCATION INSTITUTIONS: MARKETING IMPLICATIONS THROUGH THE INSTRUMENTS OF ZAKAT AND WAQF CULTIVATION

  Mohd Shahid Azim Mohd Saufi, Muhammad Zarunnaim Haji Wahab, Suheil Che Sobry, Ziad Esa Yazid, Muhammad Saiful Islam Ismail

  • Abstract View 68
  • pdf 30

• THE IMPACT OF DIGITAL MARKETING APPLICATIONS ON CONSUMER SATISFACTION AND BEHAVIOR IN EVENT MARKETING: A STUDY IN SOUTHEAST ASIA

  Rozita Naina Mohamed, Anusara Sawangchai, Mohd Saifullah Rusli, J.S. Keshminder, S.C. Chuah, Wanchai Akpornpis

  • Abstract View 108
  • pdf 75

• CONSTRUCTING AN INTEGRATED BUSINESS PLAN FRAMEWORK: A STRATEGIC BLUEPRINT

  Shaira Ismail, Nurul Hayani Abd Rahman, Nani Ilyana Shafie, Muhamad Shafri Daie

  • Abstract View 295
  • pdf 99

• CLOUD ACCOUNTING IMPACT ON FINANCIAL REPORTING QUALITY IN SMES: REVIEW ARTICLE

  Yousif Ibrahim Najmaldin, Wan Sallha Yusoff, Zardasht Abubaker Qader Barzinji

  • Abstract View 106
  • pdf 158

• EXAMINING ETHICAL REASONING AMONG MILLENNIAL SUPERVISORS IN MALAYSIA: A PRELIMINARY STUDY

  Siti Salmah Abu Bakar, Nadzri Ab Ghani

  • Abstract View 145
  • pdf 70

• ARE SMALL-SCALE INNOVATIONS BY PARALLEL TEAMS CAPABLE OF ENHANCING ORGANIZATIONAL PERFORMANCE? EMPIRICAL EVIDENCE FROM MALAYSIAN MANAGERS

  Maznah Abdullah, Hasnun Anip Bustaman, Nor Halida Haziaton Mohd Noor, Wan Yusrol Rizal Wan Yusof, Siti Maziah Ab. Rahman, Nik Rozhan Nik Ismail

  • Abstract View 46
  • pdf 53

• ASNAF ENTREPRENEUR AL-FALAH MODEL BASED ON THE SUNNAH PRACTICES OF RASULULLAH PBUH

  Syamimi Ahmad, Zuraidah Mohamed Isa, Daing Maruak Sadek

  • Abstract View 203
  • pdf 34

• VISUAL ART AND CRAFT CONSUMPTION PATTERN: AN EMPIRICAL ANALYSIS OF MALAYSIAN MIDDLE-CLASS ART CONSUMER

  Mei-Yin Liong, Yee-Mun Chin, Yun-Fah Chang

  • Abstract View 124
  • pdf 107

• CONSUMER BEHAVIOR IN ONLINE-TO-OFFLINE (O2O) COMMERCE: INSIGHTS AND TRENDS

  Norhafizah Abdul Halim, Shazwani Mohd Salleh, Siti Murni Mat Khairi, Mohd Shahid Azim Mohd Saufi, Mohamad Khairuddin Abdul Halim

  • Abstract View 125
  • pdf 78

• ASSESSING ECONOMIC IMPACTS AND RETURNS TO INVESTMENT IN BORO RICE RESEARCH AND EXTENSION IN BANGLADESH

  Mohammad Samiul Islam, Nitty Hirawaty Kamarulzaman, Mad Nasir Shamsudin, Nolila Mohd Nawi, Mohammad Jahangir Alam, Humnath Bhandari

  • Abstract View 270
  • pdf 38

• THE EVOLUTION OF THE RESEARCH LANDSCAPE ON MARKETING STRATEGIES IN CROSS-CULTURAL CONTEXT: A BIBLIOMETRIC PERSPECTIVE

  Nor Amira Mohd Ali, Muhammad Hanif Abdul Gafar

  • Abstract View 98
  • pdf 46